Every year I wait with anticipation to view the Superbowl adverts in all their glory. Last year, these were viewed in the snowy mountains of Colorado, among American friends. The Pittsburgh Steelers defeated the Green Bay Packers. This year, they were viewed on YouTube and the game has yet to be seen in its entirety. Give a girl some credit- the time difference and general weekend sleep deprivation, I think not. From what I can gather however, The New York Giants beat the New England Patriots a relatively close, 21- 17.
Due to the average viewership of the Superbowl, estimated at 100 000 000 people every year, the commercial broadcasting is a hugely significant part of the event. Airtime is astronomical. A thirty-second slot costs the same as a South African mansion or in layman’s terms, $3.5million. It stands to reason we have unprecedented expectations.
Animals, models and celebrity appearances were a popular theme. This year’s commercials have yet to disappoint.
Here are but a few in order of greatness:
1. Volkswagen’s “The Dog Strikes Back.”
2. Toyota Camry, “It’s reinvented!”
3. Honda, “Matthew’s day off” with Matthew Broderick.
4. New Acura, “Transactions” with Jerry Seinfeld.
5. H&M, ‘David Beckham Bodywear’.